Three ways a product dies in the box, and none of them are about wanting it.
The customer in the F&I office wants the service contract. They understand the value, they have agreed the product makes sense, and then the deal structure stops them. There are three usual versions of this, and the customer's interest is not the variable in any of them.
At the LTV ceiling
The vehicle is already advanced to the lender's limit. There is no room for another dollar, no matter who is asking.
Subprime structure
The deal is stretched to get bought at all. Adding to the amount financed risks the approval that took an hour to earn.
Down payment exhausted
Every available dollar went into the down payment. There is nothing left to absorb another monthly increase.
In each case the traditional response is to leave the product on the table. The customer drives away without the protection they said they wanted, the store loses the revenue, and the F&I manager logs a pencil they could not close. Financing the product separately removes the constraint rather than negotiating around it.
