Protect what the customer put into the deal.

GAP covers the loan. PowerBuy covers the customer's money.

When a vehicle is totaled or stolen, the insurance carrier pays actual cash value. GAP covers the difference between ACV and the loan balance — the bank's exposure. But the customer's down payment, their trade equity, the payments they've made — that money is gone. The customer walks away with nothing owed to the lender but nothing in their pocket either.

PowerBuy closes that gap. After a total loss, it pays a depreciation benefit of up to $10,000 — equal to the equity the customer put in — directly to the selling dealership, applied as a credit toward the customer's replacement vehicle. The story is simple: "You put $5,000 down on this car. If it's totaled tomorrow that money is gone — unless you have PowerBuy, which carries it forward toward your next vehicle here." It protects the customer's investment and brings them back to your store.

They're complementary, not competitive.

GAP and PowerBuy cover different parties to the same loss event. GAP protects the lender's position — canceling any remaining loan balance above the insurance payout. PowerBuy protects the customer's position — carrying the equity they invested forward as a credit toward a replacement vehicle at the selling dealership. Both can be on the same deal without overlap, and in most cases both are appropriate when the customer has a meaningful down payment.

Menu structure: offer GAP first as lender-aligned protection, then layer PowerBuy as the customer-facing equity protection. The customer who objects to GAP as "something the bank wants" often receives PowerBuy differently — it's explicitly about protecting their own money, not the bank's exposure.

Customers who put real money into the deal are the natural target.

PowerBuy attaches naturally on deals where the customer has meaningful skin in the game. Down payments of $2,000 or more, trades with positive equity, customers who paid off a previous vehicle and are buying with that equity — these buyers have something concrete to protect, and the PowerBuy value proposition maps directly to their situation.

It also performs well on RV and powersports deals, where down payments tend to be larger and customers are often buying aspirationally — they're more emotionally attached to protecting the investment. The "you put real money into this purchase" framing resonates strongly in those segments.

PowerBuy is typically a lower-attach product on zero-down subprime deals — the customer has no equity to protect. That's where GAP does all the heavy lifting.

Auto, RV, and powersports — same coverage structure across segments.

PowerBuy Auto covers passenger vehicles and light trucks. The standard equity protection benefit applies: up to $10,000 on total loss or theft, paid to the selling dealership and applied toward the customer's replacement vehicle.

PowerBuy RV covers motorhomes, travel trailers, and fifth wheels. RV down payments are frequently $5,000–$15,000+, making PowerBuy's equity protection especially relevant for buyers who put significant cash into their purchase.

PowerBuy Powersports covers motorcycles, UTVs, PWC, and similar units. Powersports buyers are often passionate about the purchase and emotionally engaged with protecting their investment — a strong selling environment for an equity product.

36, 48, and 60-month terms on the Elite FI rate card.

PowerBuy is available at 36, 48, and 60-month terms. The rate structure is straightforward: a flat rate per term, with the dealer's commission built into the spread between cost and retail price. No per-benefit-amount complexity at the deal level — one product selection, one price, full coverage up to $10,000.

Rates are available on the Rate Cards page for dealer partners. If you're evaluating PowerBuy for your menu, we'll pull the current schedule and model the commission structure against your deal volume.

Up to 60 months of protection, three benefit levels.

PowerBuy provides depreciation and equity protection for up to 60 months — coverage that extends well past the first year of ownership, when a vehicle loses value the fastest. Dealers choose from three maximum benefit levels — $3,500, $6,000, or $10,000 — so the product can be tailored to the customer's down payment, the vehicle, and their budget.

Because it isn't locked to the moment of sale, PowerBuy can be presented at delivery or added up to 365 days after purchase, provided no loss has occurred — a useful second touchpoint on the service drive and in follow-up.

Cash, finance, or lease — most private passenger vehicles qualify.

PowerBuy can be written on nearly every retail transaction type: cash, finance, and lease agreements. It applies to most private passenger vehicles, with terms available up to 60 months. The straightforward eligibility means finance managers can present it consistently across the menu without deal-by-deal complexity.

The product performs when the finance office presents it well.

A depreciation-protection product only produces when finance managers can frame it clearly and handle objections with confidence. Elite FI pairs every product rollout with finance-office coaching through our Adaptive Training platform — positioning, objection handling, and compliance built in.

PowerBuy also fits a dealer's long-term wealth strategy. Included in dealer reinsurance programs, it lets dealers retain underwriting profit on top of front-end product income — another layer of value alongside the rest of the Elite FI portfolio.