Every product, every customer, every deal.
The producers who perform at the top of the market present every product to every customer on every deal. Not because they're pressured to, but because consistent menu discipline is what moves product penetration. That's the standard we train to.
Training is not a one-time event. We show up, review deals, and coach on what actually happened. If a producer is skipping half the menu out of habit, we see it in the data and address it directly, not at month-end, but at the next visit.





