LTV limits, subprime structures, and budget-stretched down payments — the three reasons F&I products get left behind.
The customer in the F&I office wants the service contract. They understand the value, they've agreed the product makes sense, and then the deal structure stops them. The vehicle is at LTV limit — the lender won't take another dollar. Or the customer is subprime and the deal is already stretched. Or they've put every available dollar into the down payment and there's no room to absorb another monthly add.
In each of those scenarios, the traditional response is to leave the product on the table and move on. The customer exits without the protection they wanted. The dealer loses the revenue. The F&I manager logs a pencil they couldn't close. Line5 changes the structure of that conversation entirely — the product doesn't have to fit inside the vehicle deal to get sold.
