Already in your customer data.
Customers who passed on protection
They saw the product at delivery and said no in a high-pressure moment. That is rarely a final decision.
Cash buyers
No lender and no payment to fold coverage into, so protection was never really presented.
Factory warranty expiring
The risk just became real. This is when coverage makes the most sense to the owner.
Service customers without coverage
They are already paying for repairs, which is the best moment to talk about covering the next one.
You already paid to acquire every one of these customers. No new leads, no ad spend, no inventory.
