F&I Products
DealFI Lending Platform

Lender access and digital F&I for independent dealers.

DealFI is a fully digital finance and F&I platform for independent dealerships, powered by OttoMoto. It gives stores without a franchise lender stack real lender access, compliant digital contracting, and faster funding, without building out an indirect lender network of their own.

What is DealFI

A digital finance department, built on OttoMoto.

DealFI handles the finance side of the deal from credit application through contract. Your team stays on the showroom floor instead of chasing lenders, stipulations, and paperwork. The platform runs exclusively on OttoMoto, which is where dealer onboarding and application submission happen.

  • National Lender NetworkAccess to a lender panel spanning banks and credit unions across auto, RV, marine, powersports, and aircraft, without your store building each relationship on its own.
  • Deal Structuring & SubmissionsEvery deal is packaged against lender program guidelines before it goes out, so your team is not interpreting program rules deal by deal.
  • Digital Credit ApplicationsCredit apps, real-time inspections, and ID verification are built into the workflow rather than bolted on afterward.
  • Menu PresentationService contracts and GAP are presented on every deal through a compliant digital menu, with e-signature and enrollment capture built in.
  • Title ProtectionTitle validation happens early and digitally, which is how DealFI reduces funding fallout and post-deal surprises.
  • Compliance Built InID verification, digital documents, audit trails, and reporting are part of the standard workflow, not a separate step your team has to remember.
Pricing

A flat fee on funded deals.

DealFI charges a flat fee per funded deal rather than a monthly subscription, so the cost tracks production instead of sitting on your expense line every month. We confirm the current fee schedule with you in writing before your store signs up.

Comparing this to NextGen? The two are priced on different models. NextGen is performance-based and earns a share of the back-end profit it generates. DealFI is a flat per-deal fee. Which one fits depends on whether you need finance talent or lender access.

What DealFI reports

Scale, in their own numbers.

The figures below are the performance statistics DealFI publishes on its own site. We repeat them here as reported rather than as projections for your store.

  • $58.8M+Total funded loans
  • 23,852Applications processed
  • 66.16%Approval rate
  • 26National and regional lending partners
  • 37.8%VSC product penetration
  • 42%GAP coverage sales
  • 16 statesActive footprint, and growing

Source: DealFI, as published at dealfi.net. Figures are DealFI's platform totals, not a forecast of what any single rooftop should expect.

Is DealFI right for your dealership?

Built for stores without a franchise lender stack.

If your store routes to a handful of local credit unions and a floor plan bank, you are losing deals to financing constraints rather than to price or inventory. That is the gap DealFI closes. It fits newer and smaller independent dealerships that have not built out an indirect lender network, and multi-rooftop groups that want one consistent finance process across stores.

It also fits dealerships that already have lender relationships but want the submission, compliance, and funding workflow handled digitally instead of by a person walking a deal jacket down the hall.

Because DealFI covers auto, RV, marine, powersports, and aircraft, it is worth a look for stores selling more than one asset class through the same finance office.

How it works

One submission, then DealFI carries it.

Your store is onboarded through OttoMoto, which is where applications are submitted. From there DealFI structures the deal against lender program requirements, runs verification, handles the lender conversation, and packages the funding documents. Your team stays focused on selling.

We walk you through onboarding, the lender panel, and the workflow before you commit, and we stay in it after the first deals go through. If DealFI is not the right fit for your store, we will tell you that too.

Program terms, pricing, lender parameters, and eligibility are set by DealFI and its lending partners and are subject to change. We confirm current terms for your store in writing before you sign up.

Product slate

DealFI capabilities

D01

National Lender Panel

Banks and credit unions across auto, RV, marine, powersports, and aircraft, reachable through one submission.

D02

Powered by OttoMoto

DealFI runs exclusively on the OttoMoto platform, which handles onboarding, application submission, and integration.

D03

Digital F&I Menu

Compliant service contract and GAP presentation on every deal, with e-signature and enrollment capture built in.

D04

Deal Structuring

Submissions are pre-aligned to lender guidelines, which reduces reworks, fallout, and repurchase requests.

D05

Title Protection

Early digital title validation to cut funding risk and post-deal surprises.

D06

Flat Per-Deal Fee

A flat fee on funded deals rather than a monthly subscription, so cost tracks production.

Ready to get connected

Talk to us about DealFI.

We'll walk you through the lender panel, the OttoMoto onboarding, the fee schedule in writing, and what the first 60 days looks like for an independent store your size.

Get set up with DealFI