Advanced ceramic. Proven at scale.

Ceramic polymer, simply explained.

Ultimar's ceramic polymer treatment forms a hard, transparent layer that bonds to the vehicle's clear coat. Once cured, that layer is significantly harder than the paint surface beneath it — which means contaminants, road film, and UV rays are fighting through the ceramic before they ever reach the factory finish.

The customer-facing explanation is short: "your car gets a protective layer on top of the paint that keeps it looking newer for longer." That's it. The chemistry justifies the warranty; the warranty justifies the menu price. No technical deep-dive required on the showroom floor.

UV protection and hydrophobic properties.

UV degradation is the primary cause of clear coat breakdown over a vehicle's life — oxidation, chalking, and color fade all trace back to sustained UV exposure. Ultimar's ceramic layer acts as a UV barrier, dramatically slowing the rate at which the factory finish degrades. Customers in high-UV markets — the Southwest, Florida, the Gulf Coast — see the most dramatic benefit, but the protection matters everywhere.

The hydrophobic finish is what customers notice day-to-day. Water beads and rolls off treated panels instead of sheeting across them. Washes are faster, spots are fewer, and the car looks cleaner longer between washes. Customers who've had Ultimar on one vehicle often ask for it by name on the next purchase — which is the best kind of attach-rate driver a dealership can have.

Fabric, leather, vinyl. One program.

Ultimar's interior protection covers the full cabin: fabric seats and carpets against stains and spills, leather against cracking and UV fade, vinyl surfaces against discoloration. A single warranty covers the interior regardless of material type — no carve-outs that create customer confusion at claim time.

Interior protection is particularly strong with customers who have children, pets, or long commutes — the daily-use scenarios where interior damage actually happens. The claim story is straightforward: "your coffee spills on the seat, you file the claim, we take care of it."

Predictable loss ratio. Clean reinsurance line.

Ultimar has been deployed across thousands of dealers over decades. The claims data is mature — which means the reinsurance modeling is reliable and the surprises are rare. Frequency is low; severity is predictable. A dealer running Ultimar in their captive typically finds it among the most consistent contributors to reinsurance income, quarter after quarter.

Low cancellation is part of why: customers who've had the product applied don't cancel because there's nothing to un-apply. The policy stays in force, premiums accumulate to the captive, and claims remain rare and inexpensive. That combination is what makes appearance protection such a reliable reinsurance line item.

How to present Ultimar on the menu.

Ultimar works as either the primary appearance program or the mid-tier in a three-program shelf alongside Xzilon (premium) and EcoPro Sport (entry). For most high-volume franchise stores and RV dealers, Ultimar is the right default — close enough to entry-level pricing to attach broadly, with enough chemistry behind it to justify the menu price confidently.

The 90-second customer story: "Ultimar is a ceramic coating we apply to your paint before delivery. It protects against UV, makes the car easier to keep clean, and comes with a multi-year warranty against paint defects and interior stains." That framing requires no technical knowledge from the F&I manager and doesn't lose customers in ceramic chemistry jargon.