Michael Dean Aufmuth

Michael Aufmuth began his automotive career in 1997, working in his family’s dealerships in Tucson, Arizona. Over the years, he held nearly every role on the showroom floor, from sales and management to F&I and ultimately, general management. With a background in computer science, Michael developed a custom dealer management system that automated deal structuring and streamlined operations long before digital solutions were the norm.

In 2013, Michael transitioned to the vendor side, becoming a general agent alongside Emilia. They led F&I training programs for brands like Mazda and Volvo and built strong relationships that became the foundation of Elite FI Partners, which they launched in 2019.

Today, Michael leads Elite FI with a clear focus: deliver unmatched value to dealer partners through adaptive training, dynamic coaching, and ongoing development that evolves with the industry. His work is grounded in one simple truth—success in F&I isn’t about scripts. It’s about process, mindset, and daily effort.

Michael is also the voice behind F&I Nation, a growing community where he shares insights, strategy, and motivation for industry professionals who want to grow. He believes great training meets people where they are and pushes them to where they’re capable of going.

Outside of work, Michael is a family-first leader, husband, and father. He’s proud of the culture and impact Elite FI Partners is building and remains focused on helping dealer partners grow by doing what they say, standing by what they believe, and always putting in the work.