Today's marketplace is ultra-competitive; sometimes offering great cars and friendly service is not enough. Every dealership needs a clear and compelling 'Why Buy Here' message that resonates with customers and gives them a reason to choose you over the competition.
So, what’s your message?
Many dealerships set themselves apart through flexible and robust warranty options that provide peace of mind long after the customer drives off the lot. These options, from short-term limited warranties to lifetime powertrain coverage, can significantly impact your dealership's value proposition.
Here are a few key coverage options to consider adding to your 'Why Buy Here' message:
1. Three-Month/3,000-Mile Limited Warranty
This short-term option offers customers immediate peace of mind, perfect for those seeking reassurance without a long-term commitment.
2. Six-Month/6,000-Mile Warranty
Extending the coverage period gives your customers more confidence in the vehicle's durability and your dealership’s commitment to quality.
3. Twelve-Month/12,000-Mile Warranty
Offering a full year of coverage can be a compelling selling point, showing customers that you're not just focused on today’s sale but on their long-term satisfaction.
4. Ten-Year/200,000-Mile or Lifetime Powertrain Warranty
Offering extensive coverage on vital components like the powertrain can be a game-changer for those looking for maximum security. Customers feel protected well into the future, making your dealership the apparent choice for long-term reliability.
These warranty options go beyond just protecting your customers—they build loyalty and give them a compelling reason to choose your dealership. So, what’s your ‘Why Buy Here’ message? Reach out to our team to discover how affordable these options are, the impressive limits of liability they offer, and how we can support you with powerful marketing tools to help your dealership stand out in a crowded market.
No two dealerships are the same. That’s why we’ve developed Adaptive Training, a dynamic platform designed to meet the unique needs of your dealership. Our training modules are fully customizable, ensuring your team receives the exact guidance and support needed to excel. Whether you’re looking to improve process efficiency, sharpen menu presentations, enhance product knowledge, or master overcoming objections, our Adaptive Training can be tailored to your specific goals. With live, real-time coaching, we help your team stay sharp, adaptive, and always prepared to close the deal. Ready to see how customized training can transform your dealership’s performance? Let’s work together to craft the perfect solution for your team.
Employee Spotlight
Rob began his professional journey in the automotive industry in 2012 when he joined a large franchise dealer group in East Michigan as a sales consultant. He quickly proved his sales skills and attracted the attention of an independent dealership that offered him a unique opportunity to work in a hybrid sales-to-finance role, catering to subprime customers. There, Rob learned the ins and outs of subprime lending and deal structuring and developed a keen understanding of the challenges and opportunities in this market segment.
After four years of working in the sub-prime niche, Rob decided to broaden his horizons and accepted an offer to relocate to northern Michigan and join another franchise auto group as a full-time finance manager. He worked with various brands, including Ford/Lincoln, Chrysler Jeep Dodge & Ram, and Chevrolet/Buick/GMC/Cadillac. He excelled in his role, achieving group-leading metrics in customer satisfaction, product penetration, and profitability. He also built strong relationships with lenders and customers alike.
Rob is a car lover who enjoys learning new things and sharing his knowledge with others. He is driven by process and results and always strives to deliver the best possible service and solutions to his clients.
The Week Ahead
This week, let’s make it count. Whether in the middle of challenges or riding a wave of success, remember that growth happens when you take action. Push your limits, invest in yourself, and focus on what you can control. The impact you make today will set the foundation for tomorrow. At Elite FI Partners, we’re here to help you level up, but it all starts with your commitment to being better than you were yesterday.
Go out there and make this week your breakthrough. We’re behind you every step of the way.
Michael Aufmuth
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