As we kick off 2025, it's the perfect time for dealerships to focus on innovative ways to boost profits and customer satisfaction. Protection products are powerful tools, but only if you know how to use them effectively. Let's crack the code on selling more VSCs and protection products this year.
Finance products aren't just an add-on – they're an investment in the long-term success of your dealership. When customers are confident in their purchase, they become loyal, meaning more repeat business and higher lifetime value.
You already know that protection products are a smart investment, but convincing your customers isn't always easy. Maybe your customers feel they don't need the extra coverage, or your finance team doesn't know how to position the value. The result? Not only do you miss out on valuable profits, but you risk losing those customers for good.
The key to selling more protection products isn't about convincing customers – it's about showing them the value. When customers truly understand how these products benefit them, they're much more likely to say yes. It's all about focusing on the big picture and explaining the benefits in a way that really resonates.
So, how do you show your customers the value of protection products? There are three key areas to focus on. First, it's about highlighting the peace of mind that comes with coverage. No one wants to think about unexpected breakdowns or costly repairs. Second, show customers how these products can save money in the long run. Third, they should emphasize the added benefits, like roadside assistance or rental car coverage, that make their lives easier.
When your dealership prioritizes protection products and focuses on showing customers their value, you'll see some major benefits. You'll have more opportunities for repeat business, build stronger customer relationships, and create a more profitable dealership overall. But the benefits don't stop there. You can take things further by exploring profit-sharing programs through our agency. We'll help you set up your own in-house warranty company, giving you even more control over your bottom line, or we can evaluate your current program to see where we can optimize it for maximum savings.
Are you ready to take your dealership's success to the next level? Contact us today to learn more about how our protection product solutions, along with our adaptive training programs and powerful dealer timeline tool, can help you boost profits and customer satisfaction. We offer a range of options, from online training to in-person demos, to help you get the most out of our system. Our training can be customized to your specific needs, so you can get up and running quickly.
To learn more, visit our website at www.elitefipartners.com or call us at 520-631-0465. You can also ask for more information through the contact form on our website.
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